5 Ways to Improve Your Marketing Messaging to Focus on the Customer

In her blog, Lauren Messmer, Chief Operating Officer, explains why senior living sales is more than selling – but a responsibility to counsel prospects to make the right decision at the right time. “In the senior living industry, we deal with people’s lives – a responsibility that we do not take lightly. We believe proper marketing should reflect the empathy with which we approach this unique marketplace.” Read More>>

Get to Know… Paul O’Brien, Senior Vice President
A stand-up guy who once tried stand-up comedy, Paul now provides serious sales leadership to Solutions Advisors’ clients including Applewood in Freehold, NJ and Fox Hill in Bethesda, MD. Paul has done it all from assessments to on-site implementation and from interim triage roles to responsibility over our managed communities.

A Reunion 50 Years in the Making
Fox Hill in Bethesda, Maryland, a Solutions Advisor’s client since 2013, was the site of an amazing and poignant reunion between a resident owner and a staff associate. Turns out the resident had met the staff member’s family in Mexico some 50 years ago. Read More>>

Meet us at LeadingAge NJ & PA
Come hear us speak with Medford Leas’ Director of Marketing, Annie Mazur and learn how they increased their occupancy from 78% to 93% in just 3 years. Come with your marketing and sales questions or concerns or schedule an appointment.

In Case You Missed It – Music and the Human Spirit
Get out your tissues for this one. Thanks to the keen observations of a young caregiver, a 93-year old former jazz musician with late-stage dementia is reunited with his old band members and magical moments happen. Watch Video>>

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