Upgrades, New Care-Wellness Philosophy and Programs and Senior Staff Appointments
NEW YORK, (November 20, 2016) – After being hired to provide marketing services and substantially increasing occupancy, Solvere Living has been brought in to take over management of The Brielle at Seaview.
The Brielle is a 103,000 square-foot nonprofit assisted living and memory care community in Staten Island at 140 Friendship Lane. It is currently undergoing nearly $80,000 in upgrades, with the addition of Solvere’s Salus wellness philosophy and Valeo memory care programs. A new general manager and director of community relations have also been appointed.
The community is designed to bring a holistic view to wellness and successful aging and offers 98 assisted living and 24 memory care units, with a total of 188 beds in one and two-bedroom apartments. Residents at The Brielle live in an engaging environment while enjoying a broad range of services and amenities that support a balance of independence and assistance. The Brielle is sponsored and was developed by Metropolitan Council on Jewish Poverty, a non-profit organization that supports and advocates for New York families and seniors living in the metro area.
According to the 2012 report by the NYC Department of Aging’s Planning Department, the number of individuals living on Staten Island over the age of 65 is projected to increase by 65 percent to almost 100,000 by 2040.
“Staten Island has one of the fastest-growing senior populations in New York City,” stated Alan Schoor, CEO of Met Council. “The Brielle will offer Staten Islanders the opportunity to remain in their community, while living in a beautiful, wooded setting at a state-of-the-art community, now being managed by nationally recognized Solvere Living.”
Princeton, New Jersey-based Solvere Living provides management services to senior living communities from Texas to the east coast. Its partner company Solutions Advisors provides marketing, sales, consulting and creative services to Solvere-managed communities and clients nationwide.
“The Brielle offers a great opportunity for us to help meet the growing need for assisted living and memory care on Staten Island and the surrounding metro region,” said Kristin Kutac-Ward, President and CEO of Solvere. “We are very pleased to provide residents our care, services and passion.”
The firm is overseeing upgrades to the community, including new architectural appointments, painting, artwork and furniture. Shuttle transportation services for residents have also been expanded. A key component of Solvere’s care and management is led by their proprietary Salus by Solvere Wellness Philosophy. Salus, Latin for “well-being,” offers programs that emphasize residents’ social, intellectual, vocational, spiritual, physical and emotional needs to help them achieve their personal goals. Living at The Brielle means feeling engaged, honored and fulfilled, regardless of physical and emotional challenges. This approach permeates every facet of service and care at The Brielle. The Salus philosophy brings a dedicated level of care to people who are aging with memory impairment through the Valeo approach. Latin for “to thrive,” Valeo offers programs adapted specifically to help residents with memory impairments foster their well-being by focusing on their legacy through staff and family.
“Salus and Valeo are specifically designed complementary programs to promote an enhanced quality of life and care for our residents,” said Ward, whose own family members have suffered with Alzheimer’s disease.
Solvere has appointed new General Manager Allison Nidetz, who has more than 25 years experience in the long-term care and aging services industry. She has served as a member of the New York Association of Homes and Services for the Aging/Home and Community Based Services Subcommittee; the National Institute on Community Based Long Term Care; National PACE Association and the National Hospice and Palliative Care Organization. The new director of community relations is Kathy Azbell, LMSW, who has more than 20 years’ experience in the healthcare industry, including senior living communities, in hospice and home care. She has a Masters in Social Work from Hunter’s School of Social Work and has been active with the East Side Council on Aging and the Brooklyn Borough-Wide Interagency Council on Aging.
“Ms. Nidetz and Ms. Azbell, along with the whole Brielle team bring a vast understanding and commitment to our holistic view of wellness and successful aging,” Ward said. “Our sole purpose is to help residents live life to the fullest by ensuring the engagement and satisfaction of every resident.”
Constructed in 2015, The Brielle amenities include a private dining room; country kitchens; library; pub; therapy gym; lounge; card room; salon and barber shop; movie theater and more. The campus is located on a 10-acre hilltop and features gardens and walking trails, and is adjacent to the Greenbelt, a 3,000-acre New York flagship park.
Solvere’s marketing goal for The Brielle is near full occupancy by end of 2017. Assisted living prices for a studio, companion suite or one bedroom apartment range from $4,670 to $6,315 per month, with a $1,000 second- person fee. Memory care studio and companion suite prices range from $6,500 to $7,360 a month. Wellness packages range from $400 to $2,000 a month.
Through its team of professionals in business, finance, operations and marketing, Solvere currently manages communities in seven states including New York, New Jersey, Texas, Maryland, West Virginia, Virginia and Indiana, and through acquisition or development expects to add seven additional communities by 2018. The company is on track to grow nearly 70 percent by 2018.
For more information regarding The Brielle at Seaview and Solvere Living: Scott McCaskey at Goldman & Associates Public Relations, firstname.lastname@example.org or 757-625-2518, ext. 3. Visit The Brielle at Seaview at www.thebrielle.com.