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Claire Catanach

Director of Communications

Claire has more than 20 years marketing communications experience in the senior living industry. She began her career in healthcare marketing and transitioned to senior living as a marketing communications manager for Sun Healthcare. She is a diverse marketing communications professional with expertise as a brand manager and a background in developing and applying communications strategies designed to enhance an organization’s effectiveness, reputation and accomplishments.

Most recently, she was Senior Director, Field Marketing for Brookdale Senior Living, the industry’s largest senior living company. During her tenure, she led and managed the marketing strategy development that supported revenue and occupancy goals for four divisions. She collaborated with division operators and marketing channel leaders to manage campaigns and budgets for several hundred retirement communities.

As Vice President of Marketing Communications for Horizon Bay Retirement Living, Claire managed an in-house marketing communications department for its 90+ retirement communities. She was directly responsible for internal and external communications, such as brand development, management and education; public relations and crisis communications.

Education and Certifications:
Bachelor of Business Administration, Marketing, New Mexico State University

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Claire After Hours...

Claire recently moved back to New Mexico to be with her family. She loves to dote on her rescues: Lola, a chihuahua mix and Cricket, a domestic short hair cat. Her biggest passion is traveling to other countries, meeting people and experiencing other cultures. She spends her spare time reading and listening to folk and Americana music.